'A face lift once a month': Growing pressure to conform amid the rise of Korea's 'K-Beauty'

In the last ten years, South Korea has established itself as a powerhouse of beauty and cosmetics. But, behind the innovative creams, serums, and treatments that have allowed so-called K-beauty to conquer the world, Korean society has also felt the impacts, and people now face rising social pressure to conform to new beauty standards. France 24’s Christina Yoon, Mélodie Sforza and Jan Camezind Broomby sent this report from Seoul. #Korea #beauty #cosmetics 🔔 Subscribe to France 24 now: https://f24.my/YTen 🔴 LIVE - Watch FRANCE 24 English 24/7 here: https://f24.my/YTliveEN 🌍 Read the latest International News and Top Stories: https://www.france24.com/en/ Like us on Facebook: https://f24.my/FBen Follow us on X: https://f24.my/Xen Bluesky: https://f24.my/BSen and Threads: https://f24.my/THen Browse the news in pictures on Instagram: https://f24.my/IGen Discover our TikTok videos: https://f24.my/TKen Get the latest top stories on Telegram: https://f24.my/TGen

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