VivaTech 2026: Can AI become the next beauty advisor? L'Oréal thinks so • FRANCE 24 English

As consumers increasingly turn to AI assistants for advice and recommendations, companies are rethinking how they reach and engage customers. Speaking to France 24 at VivaTech in Paris, L'Oréal Chief Digital and Marketing Officer Asmita Dubey explains how the beauty leader is deploying artificial intelligence across marketing, product discovery and personalised consumer experiences. Read more about this story in our article: https://f24.my/C00V.y 🔔 Subscribe to France 24 now: https://f24.my/YTen 🔴 LIVE - Watch FRANCE 24 English 24/7 here: https://f24.my/YTliveEN 🌍 Read the latest International News and Top Stories: https://www.france24.com/en/ Like us on Facebook: https://f24.my/FBen Follow us on X: https://f24.my/Xen Bluesky: https://f24.my/BSen and Threads: https://f24.my/THen Browse the news in pictures on Instagram: https://f24.my/IGen Discover our TikTok videos: https://f24.my/TKen Get the latest top stories on Telegram: https://f24.my/TGen

0:00 / 0:00

HQ Stream

visibility 23 views thumb_up 1 schedule 5:07 2026 4 months ago

apparel Vintage steps Sneakers checkroom Streetwear sports_esports Gaming travel Travel chef_hat Food broadcast_on_home Tech child_care Kids sell Reselling sports Sports comedy_mask Comedy tv_guide Entertainment skateboarding Skate style Cards history_2 Retro money_range Business headphones Music dictionary Learn rss_feed News wall_art Art landscape Outdoors newspaper Docuseries manga Anime sports_kabaddi Wrestling styler Lifestyle car_gear Auto supervisor_account Reality shopping_bag Shopping diamond Luxury military_tech Military borg Sci-Fi language_international International grass Western weather_hail Weather movie Movie car_gear Engineering casino Gameshow home_and_garden Home universal_local Local bath_soak Relaxation