"Subtle changes pointing to consumer fatigue" a challenge for fast-fashion retailers, expert says

A federation of European textile associations called Tuesday for an import fee of 10 euros on fashion imports, the latest effort to stem the flood of ultra-cheap competition mainly from China. Speaking with FRANCE 24's Sharon Gaffney, Dr Sheng Lu, Professor at the Department of Fashion and Apparel Studies at the University of Delaware, says that it remains to be seen just "to what extent such measures would push groups like Shein to change their business model", adding that fast-fashion retailers may have to start to contend with "consumer fatigue". #Shein #FastFashion #environment Read more about this story in our article: https://f24.my/C8NB.y 🔔 Subscribe to France 24 now: https://f24.my/YTen 🔴 LIVE - Watch FRANCE 24 English 24/7 here: https://f24.my/YTliveEN 🌍 Read the latest International News and Top Stories: https://www.france24.com/en/ Like us on Facebook: https://f24.my/FBen Follow us on X: https://f24.my/Xen Bluesky: https://f24.my/BSen and Threads: https://f24.my/THen Browse the news in pictures on Instagram: https://f24.my/IGen Discover our TikTok videos: https://f24.my/TKen Get the latest top stories on Telegram: https://f24.my/TGen